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Our aim is to improve care to reduce the number of stillborn babies and to reduce the impact of this loss.
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Together we can stop stillbirth: Education campaign around the Safer Baby Bundle

Project Status In Progress
Funding Organisation NHMRC Partnership Grant and Medical Research Future Fund - Accelerated Research Grant
Organisation Lead Stillbirth CRE
Program Area Implementing Prevention Strategies
Topic The Safer Baby Bundle
Contact Vicki Flenady at

This project includes development and evaluation of a public education campaign across Australia. Our approach aims to improve health outcomes through making the evidenced-based resources of the Bundle, widely accessible to all women with a focus on higher risk and under-served populations. It will provide accurate advice about prevention, through co-designed initiatives, using interactive technology and innovative service delivery models.

This project forms part of the overarching Stillbirth Education and Awareness Grant Opportunity (GO2536) grant with the Public Awareness campaign component led by Red Nose in partnership with Stillbirth CRE, SBFA and Sands.

A major component of this work is to develop and test decision-support tools for women and care providers on timing of birth in relation to stillbirth prevention including an educational program for clinicians. Please refer to study - Developing an individualised risk assessment tool for women at term.

The project also includes a number of studies aimed at improving information for women from Migrant and Refugee and Indigenous communities. See studies - A new stillbirth prevention module for migrant and refugee women - and - Adaptation and implementation of the Safer Baby Bundle for Indigenous women.