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Our vision is to reduce the devastating impact of stillbirth for women, families and the wider community through improving care to reduce the number of stillborn babies and to reduce the impact of this loss.
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Our aim is to improve care to reduce the number of stillborn babies and to reduce the impact of this loss.
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The Safer Baby Bundle national rollout

Project Status In Progress
Funding Organisation NHMRC Partnership Grant and Medical Research Future Fund - Accelerated Research Grant
Organisation Lead Stillbirth CRE
Lead Investigator Vicki Flenady
Program Area Implementing Prevention Strategies
Topic The Safer Baby Bundle
Contact Vicki Flenady at

The Safer Baby Bundle will initially be implemented by the health departments across Victoria, Queensland and New South Wales. Educational programs for health care providers have been developed including the Bundle elearning program . All resources are based on the best available evidence as summarised in the position statements and guidelines.

Through additional MRFF funding, the Bundle is currently being up scaled nationally. This work aims to engage health departments and communities across Australia to research and develop resources for the Safer Baby Bundle that meet the needs of Indigenous communities, families in rural and remote locations, and culturally and are:

The Bundle evaluations objectives are as follows:


To implement and evaluate the impact of a maternity care Safe Baby Bundle (SBB ) which addresses priority care practices for Australian maternity settings on stillbirth rates after 28 weeks gestation.


1. To compare before and after the implementation of the SBB:

rates of obstetric intervention and other important maternal and newborn outcomes
rates of key performance indicators (KPI) and other process outcome measures
womens psychosocial outcomes and reported outcomes relating to care
clinicians knowledge and confidence in clinical care practices of the bundle elements
2. To assess the impact of the bundle on hospital resource use and outcomes by level of implementation and the influence of leadership, governance and culture on implementation
3. To assess a mobile phone app for women relating to the SBB on knowledge of bundle components, health seeking behaviours, confidence and self-efficacy
To undertake an economic evaluation of the care bundle.