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Together we can stop stillbirth: Evaluation of the public awareness campaign around stillbirth

Project Status Complete
Funding Organisation Primary Health Care Development Program -- Stillbirth Education and Awareness Grant Opportunity GO2536, Department of Health
Organisation Lead University of Sydney
Lead Investigator Adrienne Gordon
Program Area Implementing Prevention Strategies
Topic The Safer Baby Bundle
Contact Christine Andrews at christine.andrews@mater.uq.edu.au

This project forms part of the overarching Stillbirth Education and Awareness Grant Opportunity (GO2536) grant with the Public Awareness campaign component led by Red Nose in partnership with Stillbirth CRE, Stillbirth Foundation Australia and Sands.

The evaluation assessed the campaign effects on empowering women and increasing community awareness of stillbirth. The evaluation looked at changes in awareness of stillbirth and knowledge of behaviours that can reduce the risk of stillbirth among Australian women aged 18-50, and women who are pregnant, and the level of recognition of the national stillbirth public awareness campaign

This evaluation comprised of two components:

  • Community survey of a large sample of Australian women (18-50 years old)
  • Antenatal clinic surveys of women who are pregnant

Read about the evaluation findings:

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