BUBs Quit Study – BQ Midwife to assist pregnant women to quit smoking using counselling and embedded technology

Background

Despite widespread recognition of the negative impact smoking in pregnancy has, both to the woman and fetus’ health, as well as financially, within Australia smoking rates remain high.  The targets set by the government have not been reached, despite substantial efforts.  Smoking increases the risk of preterm labour and birth, low birth weight, fetal abnormalities and stillbirth.  Exposure to cigarette smoke in utero is associated with sudden infant death syndrome, asthma, attention deficit hyperactivity disorder and obesity. 

Aim

The BUBs Quit individual randomised controlled trial aims to determine the effectiveness of the BQ smoking cessation intervention compared to standard care for pregnant women who smoke with regards to primary and secondary maternal and child health outcomes including smoking cessation at 3 months postpartum.

Progress

Recruitment to commence.

Research Team: Kate Jarrett, Jasmine Wood, Helen Kay, Gabby Rowsell, Bianca Ryan.