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Research | Search for research projects | Adaptation and implementation of an Australian version of the UK’s Baby Buddy App

Adaptation and implementation of an Australian version of the UK’s Baby Buddy App

Project Status Complete
Funding Organisation Primary Health Care Development Program -- Stillbirth Education and Awareness Grant Opportunity GO2536, Department of Health
Organisation Lead University of Sydney
Lead Investigators Adrienne Gordon
Program Area Implementing Prevention Strategies
Topic Adaptation And Implementation Of An Australian Version Of The Uk Baby Buddy App
Contact Adrienne Gordon

The Stillbirth CRE and the University of Sydney partnered with UK charity Best Beginnings to use the pregnancy and parenting app, Baby Buddy to increase awareness of stillbirth risk and prevention. The project was funded via the Stillbirth Education and Awareness Grant Opportunity GO2536 awarded to the Stillbirth CRE by the Department of Health and Aged Care.

The adapted Baby Buddy Australia app presents a novel platform to promote the Safer Baby Bundle and increase awareness of modifiable risk factors for stillbirth in late pregnancy.

The project was multi-faceted and conducted in two phases.

  • Phase 1: November 21 – April 23: Evaluation and Adaptation, Engagement and Planning and Creation of new content
  • Phase 2: May 23- August 23: App Pilot, Promotion and Engagement and Evaluation
Western Pacific Regional Office of the International Stillbirth Alliance
Coordinating Centre, Stillbirth and Neonatal Death Alliance, Perinatal Society of Australia and New Zealand

Level 3, Aubigny Place
Mater Research Institute
Raymond Terrace,
South Brisbane QLD 4101
The University of Queensland Faculty of Medicine

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